On the 2nd of May H&M launched the “Beyoncé as Mrs. Carter”
collection in stores worldwide and online. The summer campaign featured swimwear
and beachwear pieces, including a pair of high-waisted shorts, a body-con dress
and a flowing beach gown. The collection was themed around the four elements of
earth, air, fire and water, which are depicted, in rich colours and beautiful
prints. Beyoncé says her favourite styles include the beaded shorts and the
landscape print scuba dress. These ensembles sold out fast - just like tickets
to Mrs. Carter’s shows.
H&M will be donating 25% of sales from the H&M water collection to WaterAid, who are dedicated to improving access to clean water and hygiene for the world’s poorest people.
H&M will be donating 25% of sales from the H&M water collection to WaterAid, who are dedicated to improving access to clean water and hygiene for the world’s poorest people.
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