Introducing Faithfull the brand

LA living through Purienne's lens

Fashion Loves Florals

Whether you are blessed with a green thumb or not, fashion never discriminates against anyone wearing florals.

Bikini Ready!

With summer just around the corner and Miami having just wrapped up with the 'Mercedes Benz Fashion Week: Swimwear 2014' we are buzzing with excitement about the new bikini styles that are about to drop in stores. Tshirt designs, neoprene and cutaway one pieces are just a few of this seasons on-trend looks that we here at the Launch office are currently loving; and that's not forgetting bright colours and bold prints! And girls whether you love them or hate them high-waisted bikinis bottoms are here to stay, with the majority of designers slipping them into their latest collections and lookbooks.

With many labels opting for either one or several of these amazing designs in their 2014 collections, we think it's time to start seeking out the perfect bikini for those long, lazy days spent at the beach!

Summertime Dreaming...

Seafolly have announced French model Camille Rowe as their new face.. check out the sneak peeks of their latest campaign below, shot in beautiful Hawaii.