DAVID JONES ♥ MLM

We're so excited that MLM is now available at David Jones, both instore and online! 

Renown for its fresh take on street-style, MLM is inspired from a number of style icons, both past and present, to create a collection that is contemporary, edgy and a must have this season. 

Shop MLM's latest collection now at http://shop.davidjones.com.au/ or check it out in stores today!

Blogger Aimee Song spotted wearing Keepsake

Aimee Song from Song of Style wearing Keepsake the Label's 'Full of Soul' playsuit! Finally available on theiconic.com.

BEYONCÉ as MRS. CARTER for H&M

On the 2nd of May H&M launched the “Beyoncé as Mrs. Carter” collection in stores worldwide and online. The summer campaign featured swimwear and beachwear pieces, including a pair of high-waisted shorts, a body-con dress and a flowing beach gown. The collection was themed around the four elements of earth, air, fire and water, which are depicted, in rich colours and beautiful prints. Beyoncé says her favourite styles include the beaded shorts and the landscape print scuba dress. These ensembles sold out fast - just like tickets to Mrs. Carter’s shows.

H&M will be donating 25% of sales from the H&M water collection to WaterAid, who are dedicated to improving access to clean water and hygiene for the world’s poorest people. 

Style Profile: Georgie Wheeler

Meet Georgie! The creative force behind the fashion line OneOneSeven

How did you fall into designing clothes? 

I did an art and design course when I was 16 and all my mates were doing fashion. I basically chose fashion over fine art so I could sit next to my friends in class and then I ended up doing an honours degree and then a masters degree and then I had to keep on going with it, otherwise it would be a wasted education!! 

What do you enjoy most about your job?

Being creative, working independently, working with inspiring people, being able to look at colours, prints, clothes and pretty stuff all day... learning about who my customers are and what they like. 

Who are your favourite designers?

Eley kishimoto, Bernard Wilhelm, Sass and Bide, Romance was born and Holly Fulton. 

What do you like to do on the weekends? 

I love to run, bush walk, swim, ocean canoeing , drink booze, sunbathe, picnics, barbeques, usual stuff, vintage market shopping. I like cooking. 

Favorite accessory? 

My fluro yellow ring at the moment.  I bought it in Melbourne. It cheers up any outfit. Wish I had bought the pink one and the green one too now since I wear it nearly every day!

What is one thing you cannot live without?

Chilli and salt on food. Mesh bras from american apparel or calvin klein. comme de garcon perfume. fresh flowers. oh sorry thats 5 things. 

Favourite city to shop in? 

TOKYO!!!!! 

Do you have any advice for those who are trying to become fashion designers? 

You need to love it and take it seriously and you need to love being a hands on type of person and not mind getting your hands dirty. MOST OF THE TIME ITS NOT GLAMOUROUS AT ALL!  ha ha. ...But it is super fun and you do get to travel and do heaps of fun stuff  - you just have to be prepared to work hard for it.