We Hart Jess!

Homegrown hottie Jess Hart is the envy of all of us here at Launch. Her rocker-chic sense of style and quirky persona makes Jess the ultimate girl crush. Whether she's rocking a vintage band tee with sequin leggings on the streets of New York or a structured blazer with leather leggings at a glamourous Chanel event, Jess' ability to mix and match (and pull off) these effortless outfits amazes us every time! 

Model mums

Snapped out and about with their furry friends, these gorgeous girls are not only fashion's hottest models but they're also model mums! This seasons hottest accessory? Your very own furry friend.

RIHver -Fever

RIHver -Fever

This September we gain access to popstar Rihanna's River Island Autumn range. Her 2 cool 4 skool style notes include: magnified camo, wide contrasting stripes on skin fitted crops and sky high skirts; topped with varsity bombers and a dash of attitude with 'thug life' abbreviations and a slit here and there. 

The collaboration with Adam Selman brings out the "badass" in every girl while our super fans will love the RiRi printed bras and underwear. 

G4LYF. Word.

How to perfect the layering trend

Layering has become a huge trend this season with some of the major fashion houses such as Prada, Chanel and Louis Vuitton, adopting this stylish trend. Whilst it may look as easy as throwing on a few different items, more often than not it is far from it. Unless you're a natural fashionista like Kate Moss, it may take more than a few goes before you start looking less homeless and more glamourous. So what is the key to nailing the layering trend? Mixing and matching. Colours, textures, lengths and proportions are what it's all about so girls pick your favourite fabrics and styles and get layering!

These girls show us how it's done.