Fashion Loves Florals

Whether you are blessed with a green thumb or not, fashion never discriminates against anyone wearing florals.

Rachel Zoe SS/14

She's known for her stellar roles as a mother, a stylist slash designer and an editor, but one of the more minor reasons why we here at Launch love Rachel Zoe, is for her impeccable personal style as well as her unique and super fashionable clothing line. The uber chic designer previewed her Spring/Summer 14 collection at NewYork Fashion Week recently, featuring lavish yet versatile designs with a modern twist on todays street style.

Bikini Ready!

With summer just around the corner and Miami having just wrapped up with the 'Mercedes Benz Fashion Week: Swimwear 2014' we are buzzing with excitement about the new bikini styles that are about to drop in stores. Tshirt designs, neoprene and cutaway one pieces are just a few of this seasons on-trend looks that we here at the Launch office are currently loving; and that's not forgetting bright colours and bold prints! And girls whether you love them or hate them high-waisted bikinis bottoms are here to stay, with the majority of designers slipping them into their latest collections and lookbooks.

With many labels opting for either one or several of these amazing designs in their 2014 collections, we think it's time to start seeking out the perfect bikini for those long, lazy days spent at the beach!

WHITNEY PORT COOPER ST COLLAB

One of fashion's most talented young women, Whitney Port, has teamed up with the amazing Cooper St to create a Spring/Summer collection. Whitney describes her range as "eclectic but also very wearable", claiming that "there's something in it for everyone." 

The Port/Cooper St collab is set to drop in stores this September and will bring an L.A. edge to Australian shores. You can grab yourself pieces from this amazing range from Myer and selected stores from September 2013.

minty meets munt: darlinghurst

minty meets munt // 279 Oxford St Darlinghurst

We dropped by the minty meets munt store in Paddington to check out the latest stock and hottest trends in store, with graphic prints and monochrome trend. They also had some great RES denim styles to pair back with your favourite statement pieces.

Style Inspiration: The Carrie Diaries

                 Over the years women from around the globe have fallen in love with one particular wardrobe. That wardrobe belongs to no other then Sex And The City's, Carrie Bradshaw. We fell in love over and over again with her stylish and always stunning outfits, now we get to follow the journey from the start with The Carrie Diaries. Not only is it awesomly 80s but, it is styled by the amazingly talented Eric Daman. Daman assisted the stylist in the orignal SATC as well as being the master mind behind the looks on Gossip Girl. The looks in The Carrie Diaries aren't as dramatic as those from SATC but you'll still fall in love.

Celebrities love Australian Fashion Labels

Aimee Song from Song of Style in Finders Keepers

Hayden Panettiere in Keepsake

Kristen Stewart in Finders Keepers

Vanessa Minnillo in Cameo

                                                       

Kylie Jenner in Keepsake

               Celebrities are not just the only ones who are falling in love with Keepsake, Finders Keepers and Cameo, but bloggers as well. Wearing these Australian Fashion Labels, these style stars are getting the latest looks from down under. Sporting nudes, pastels and prints, these celebrities show why they are always right on trend.

FESTIVAL SEASON!

Inspired by Parklife that took place on the long weekend, we thought we would look back on what's trending this festival season! 

Short-shorts paired with fake tans was standard, but cute bindi's on foreheads, pretty pastels, funky patterns, clashing brights and hot sunnies were all the go! Loving the daisy-chains in the hair for that spring feeling!

Photos taken Parklife Sydney by our friends at Voena, you can check them out here ~ http://voena.co/  

Love it! 

Sophe Clare x