Sheer Brilliance!

Alexander The Great

Mercedes Benz Fashion Week will be producing its final shows over the next 24 hours, and we've been absolutely floored so far by some of the most amazing Spring 2014 collections that are set to drop in stores early next year.

With Alexander Wang's SS/14 collection debuting on Saturday evening, it has received nothing but praise. With his own modern twist on his 90's inspired collection, Wang's latest namesake collection has undoubtedly been the most talked about show of the week; and judging by the photos below featuring his sports-luxe line, we're not surprised. 

Wang's super cute niece, Aila, was also spotted at the show wearing her own Alexander Wang SS14 tee, and if we can look half as cute as her we will definitely be sporting Wang inspired designs this Spring!

Infatuated with IXIAH!

IXIAH describe themselves as a label that was created for 'those with an individualistic spirt who dare  to be different but not necessarily eccentric'. This talented new label consists of apparel as well as accessories that each have a unique style, as well as a hint of sophistication! IXIAH recently won SHOP Til You Drop magazine's 100squared Emerging Designer Search, and with talent like this we're not in the least bit surprised!

Ultimately, IXIAH have come to define their range as suitable for fashionistas who 'do not follow trends, but look for innovative designs with a strong and unique sense of style'. Follow the IXIAH team on Instagram @ixiah_thelabel to keep up to date with their latest collections and trends

 

   

  

SNEAK PEAK: RUBY SEES ALL

Here's a behind the scenes look at our recent photo shoot on the new Ruby Sees All range!

BEYONCÉ as MRS. CARTER for H&M

On the 2nd of May H&M launched the “Beyoncé as Mrs. Carter” collection in stores worldwide and online. The summer campaign featured swimwear and beachwear pieces, including a pair of high-waisted shorts, a body-con dress and a flowing beach gown. The collection was themed around the four elements of earth, air, fire and water, which are depicted, in rich colours and beautiful prints. Beyoncé says her favourite styles include the beaded shorts and the landscape print scuba dress. These ensembles sold out fast - just like tickets to Mrs. Carter’s shows.

H&M will be donating 25% of sales from the H&M water collection to WaterAid, who are dedicated to improving access to clean water and hygiene for the world’s poorest people. 

Margaret Zhang for Cameo