Fashion Loves Florals

Whether you are blessed with a green thumb or not, fashion never discriminates against anyone wearing florals.

Kourtney Krushes on Aus Labels

 Style queen Kourtney Kardashian never fails to impress us with her stylish ways, 

and these amazing snaps below prove we're right! A dedicated fan of our homegrown

labels such as Cameo and Keepsake, Kourtney kills it every time!

Rachel Zoe SS/14

She's known for her stellar roles as a mother, a stylist slash designer and an editor, but one of the more minor reasons why we here at Launch love Rachel Zoe, is for her impeccable personal style as well as her unique and super fashionable clothing line. The uber chic designer previewed her Spring/Summer 14 collection at NewYork Fashion Week recently, featuring lavish yet versatile designs with a modern twist on todays street style.

Keepsake: 'Game Changer' editorial

Finder's Keepers : 'Strange Love' editorial

Fashion Week SS14

Summer's in sight and that means it's time to start adding those luxuriously chic bits and pieces to your wish list and get your wardrobe summer ready! The SS14 collections have just been previewed around the world at various Fashion Week locations and with ranges from bold colours and florals to monochrome with masculine tailoring and a sports luxe theme, there was definitely not one disappointment at this years shows. 

With immaculate attention to detail and an effortlessly chic vibe floating throughout each range at the shows, we are sure you're going to love the fresh new collections that will drop in stores early next year! Structured silhouettes with feminine textures added to the sports luxe vibe, while the neutral and monochrome colour palettes stayed true to the chic guidelines.

SHE wears the pants



They say desperate times calls for desperate measures...

A new day has come, she stares blankly into her wardrobe; a collection built over the years but lets's out a sigh and deniably claims "I have nothing to wear!' 

Her eyes begin to scan the room then... instinctively zooms in at the sight of HIS jeans. 

Probably one of the best 'light bulb moments' in fashion history, the Boyfriend jean is the latest epidemic in Hollywood. They're super relaxed and practical, Oh and not to mention both heel AND sneaker friendly!

Just how can they not join the staple list?