Wednesday, 28 November 2012

Outfit Inspiration

 Cameo & 8 other reasons 

Finders Keeper's & 8 other reasons

Arielle, Finders Keeper's & 8 other reasons 

Thursday, 15 November 2012


 . B R O O K E .

The interns at Launch Fashion Management are crucial to our team! Brooke is one of our all time favourites, she is great at graphics and has an amazing sense of style.

What are you studying?
I am currently in my final year studying graphic design at raffles college, 2 more terms to go!

What are you interning as?
At Launch I am interning as graphics where I get to design lookbooks and invites and help with anything else the girls need.

What attracts you to the fashion world?
I love everything about it, but in particular, the ability that fashion enables you to express yourself to be as creative as possible. Im not sure what it is yet that attracts me so much but I just LOVE it- there is no other word to explain the feeling…and Launch has opened up a whole new world to me. 

Who is your favourite designer?
Kookai, Finders Keepers, Cameo and Bojena King

Favourite Accessories?
Anything Rose Gold! But currently loving my new kookai rose gold and white bracelet.

Last movie you saw at the theatre?
Taken 2

8otherreasons Jewellery 

Arielle Fur 

Wednesday, 7 November 2012


. M E E T    T A N S Y .

Tansy is one of the brand managers that makes up the Launch Fashion Management team. She is not only really fun to work with, she has a great sense of fashion and a sharp eye for trends.

How did you start working in the wholesale industry? 
I was fortunate enough to score my Lucky Break with Cooper St, after working in Sales for a few years prior.  

What do you like most about your job?
There is nothing like opening a box of new Season box of samples ….  It NEVER gets old!  I love to see what our Amazing brands have in the pipeline. 

What is your most recent splurge? 
I'm All about a great print, I couldn’t resist the new Paradise printed pants by Maurie & Eve, I purchased these last weekend. 

What is your favourite accessory?
My Limited Edition Michael Kors Watch has to be one of My Fav Arm Candy items to date, theres not an outfit it doesn’t compliment Combine that with my YSL Arty Ring and Im complete ! 

Which your favourite boutique in Sydney?
I have to pick just one ? Ahh well i'm an online addict so you can catch me most days browsing the new arrivals section on my fav Sites. I also caught a glimpse of the new season Manning Cartell in there oxford street store Im in love!! 

What advice to girls still in university who want a career in fashion?
To succeed in this industry fashion has to be part of your heart ! Stay dedicated and take every opportunity even if its small, experience is essential!

Favourite restaurant in Sydney?
At the moment my new fav would Have to be APOLLO in Potts point, they do amazing Greek cuisine. The saganaki cheese honey oregano is to die for – I cant wait to go again. 

What is your fashion advice?
'You can Never be Overdressed' Remember those few words and you cant go wrong. 

Tuesday, 6 November 2012

Outfit Ideas

Every time it's nice and warm and sunny and bright outside I start thinking about all the clothes I have collected over the years and how I want to wear them.  Since we treat our showroom like our own personal are a few a ideas from Launch Fashion Management. 

8otherreasons & Cameo

Ruby Sees all, 8otherreason & Elliatt  

8otherreasons & Eliatt

Keepsake & 8otherreasons

Thursday, 1 November 2012

Res Denim Trends

Stripes, Leather and Leopard

Some trends come and go, while some trends enter a fashion hall of fame and the trend becomes a classic. Leopard, stripes and leather are among the ones that have made it to said status. While I am not sure when stripes joined the team, I can totally picture Wilma and Betty from Flinstone age rocking leather and leopard print. (Can't you??)

Anywho, whether it's Cavalli or Dolce and Gabbana you can always trust to see leather, stripes and leopard walking down the runway, in any given season. One of the lines we carry here at Launch Fashion Management is Res Denim and what Res has thankfully made this season are afforadable denim in all three prints (among many more)! They just have a little modern, skinny jean twist to help them adapt to todays watch out for them in stores right now! 

Monday, 29 October 2012

Style Profile: Georgie Wheeler

Meet Georgie! The creative force behind the fashion line OneOneSeven

How did you fall into designing clothes? 
I did an art and design course when I was 16 and all my mates were doing fashion. I basically chose fashion over fine art so I could sit next to my friends in class and then I ended up doing an honours degree and then a masters degree and then I had to keep on going with it, otherwise it would be a wasted education!! 

What do you enjoy most about your job?
Being creative, working independently, working with inspiring people, being able to look at colours, prints, clothes and pretty stuff all day... learning about who my customers are and what they like. 

Who are your favourite designers?
Eley kishimoto, Bernard Wilhelm, Sass and Bide, Romance was born and Holly Fulton. 

What do you like to do on the weekends? 
I love to run, bush walk, swim, ocean canoeing , drink booze, sunbathe, picnics, barbeques, usual stuff, vintage market shopping. I like cooking. 

Favorite accessory? 
My fluro yellow ring at the moment.  I bought it in Melbourne. It cheers up any outfit. Wish I had bought the pink one and the green one too now since I wear it nearly every day!

What is one thing you cannot live without?
Chilli and salt on food. Mesh bras from american apparel or calvin klein. comme de garcon perfume. fresh flowers. oh sorry thats 5 things. 

Favourite city to shop in? 

Do you have any advice for those who are trying to become fashion designers? 
You need to love it and take it seriously and you need to love being a hands on type of person and not mind getting your hands dirty. MOST OF THE TIME ITS NOT GLAMOUROUS AT ALL!  ha ha. ...But it is super fun and you do get to travel and do heaps of fun stuff  - you just have to be prepared to work hard for it.

Thursday, 18 October 2012

Finders Keepers

Absolutely adoring these amazing images from the latest shoot with Finders Keepers! 
Can't wait for summer to finally arrive!

Sunday, 7 October 2012


Here's a post that was so inspired by the sheer amazingness of the 8 Other Reasons collection sitting in our showroom here at Launch! To die for! xo