Tuesday, 27 August 2013

WAREHOUSE SALE!!!





Holographic

A big trend from the 90s that has taken over the spring/summer runways are Hologram clothes and accessories. Designers such as Stella McCartney, Burberry Prorsum, Jonathan Saunders and Hugo Boss, toyed with this trend in different ways. Remember the key to this trend is to keep it simple, to add a little shimmer to your outfit.














Monday, 26 August 2013

Double Denim

I am not sure when this happened exactly...but I can assure you that Double Denim is definitely NOT a fashion faux pas.  Denim on Denim is in!!










Friday, 23 August 2013

Bikini Ready!

With summer just around the corner and Miami having just wrapped up with the 'Mercedes Benz Fashion Week: Swimwear 2014' we are buzzing with excitement about the new bikini styles that are about to drop in stores. Tshirt designs, neoprene and cutaway one pieces are just a few of this seasons on-trend looks that we here at the Launch office are currently loving; and that's not forgetting bright colours and bold prints! And girls whether you love them or hate them high-waisted bikinis bottoms are here to stay, with the majority of designers slipping them into their latest collections and lookbooks.

With many labels opting for either one or several of these amazing designs in their 2014 collections, we think it's time to start seeking out the perfect bikini for those long, lazy days spent at the beach!












Wednesday, 21 August 2013

Infatuated with IXIAH!



IXIAH describe themselves as a label that was created for 'those with an individualistic spirt who dare  to be different but not necessarily eccentric'. This talented new label consists of apparel as well as accessories that each have a unique style, as well as a hint of sophistication! IXIAH recently won SHOP Til You Drop magazine's 100squared Emerging Designer Search, and with talent like this we're not in the least bit surprised!

Ultimately, IXIAH have come to define their range as suitable for fashionistas who 'do not follow trends, but look for innovative designs with a strong and unique sense of style'. Follow the IXIAH team on Instagram @ixiah_thelabel to keep up to date with their latest collections and trends







 


   
  

Monday, 19 August 2013

ROC EYEWEAR

The team at ROC eyewear have recently paired up with the gorgeous Elle Ferguson from 'They All Hate Us' and 'The Chronicles of Her' fashion blogger, Carmen, to shoot their latest collection 'STREET STYLE SS13/14'. Their latest collection is super stylish and with everything from funky coloured lens, to houndstooth print to classic tortoise shell styles, ROC has performed to perfection and created a collection where there's something for everyone.























Thursday, 15 August 2013

UP CLOSE AND PERSONAL: Three of Something

Our newest member to the Launch Fashion family is Australian born label, 'Three of Something'. The talented girls at 'Three of Something' have just celebrated their first birthday and as a treat for you, we caught up with them to pick their brains about their collections, the future and what it's like working in a tight knit group of three. Check out below what these stylish girls had to say!

1. How did you guys meet and how was 'Three of Something' born?
We crossed each others paths as colleagues in the fashion industry a few years ago and recently decided to collaborate with one another to create our own line. Given that our personal and professional lives were similar, we thought it just seemed like the right time and we haven't looked back since.

2. You guys are only just celebrating your first birthday and you've already achieved so much so far! Tell us about the design process for your collections and what you think makes them so successful?
The main thing we could identify that differs our label from the others, is that we have a new collection come out every month; each with a storyline and a each with it's own theme. We aim to create collections with pieces that are versatile and suitable for every girl and every occasion.

3. Who is the 'Three of Something' girl?
We can't define her as any one person, but we can tell you that she's young, hot and savvy. She definitely knows what she wants and she's not afraid to get it!

4. How do each of your roles differ within the label?
We're all our own bosses so we don't have set roles as such, but we each tend to stick to what we know best. Our office can get pretty chaotic at times so I (Bree) stick to the design/creative side, Bec works the production aspect and Jane deals with sales and customer service.

5. Give us an insight into a typical week for you girls?
Because we bring out a new collection every month, our weekdays are usually pretty full on! Monday's are the only 'organised' day as such for us because we make sure we sit down and plan out our week (although things tend to get pretty crazy and don't always go to plan!). We discuss our products, packaging and shipping as well as plan out our photo shoots for the next week!

6. What are the pros and cons of working so closely with one another?
The most rewarding thing about working so closely with one another is that we get to have a laugh! Coming to work is always enjoyable and we always have a lot of fun when we're together so it all works out great. The only downside would have to be the mess, we're always tripping over boxes!

7. We'll finish with an easy one, what's on the horizon for 'Three of Something' over the next 12 months? 
Due to us having a new collection each month it means we'll have at least 24 more shoots over the next year which will definitely keep us busy. We don't want to give away too much, but we can tell you that we'll be in the USA before Christmas with shows set in New York and Vegas, which is all very exciting! We also have some online collabs coming soon so keep your eyes peeled.













To catch more of the amazing work from these girls, follow them on Instagram @threeofsomething or check out their website www.threeofsomething.com!

Clearly I’m Taken

With Spring just around the corner, the transparent accessories trend is taking the world by storm this summer and spring. By complimenting bold prints and the bright neon colours, the minimal look is the perfect way to let others take a peak of both your fashion sense and your identity as well.